Social Media Marketing: Santa comes early!
The Assignment: Create a compelling social media clip (under 1 minute) with video graphics that would make for easy sharing on Facebook, Instagram and Twitter. An extended version of the video for Safe Step Walk-in Tub Company would be edited at a later point.
While promotion is not the only reason tubs are given to those in need, it is a benefit. You can't always count on the news media to run the story. Creating your own video gives the story "legs" so it can be used in many different ways.