We say it on the first page of our website. “You can run, but you can’t hide.” No longer can you put off incorporating video into your marketing plan. Does it all have to be done by a professional? No, but call us if you want to go down that route. We do recommended that every company have a professional brand video. But there are many more ways that you can incorporate video into your day to day operations.
First, you have to get over yourself. Get over the fact that you don’t look like you did when you were 16, your voice sounds “weird” to you, or any of the other reasons you are telling yourself as to why you shouldn’t do videos. If it is good for your business (and it is), then you need to do them.
Practice makes progress. It’s not possible that your first video that you do will be perfect. You will slur your words, say the wrong word or forget your train of thought. If you start with a recorded video, you can just start the video over. If it is live, just laugh it off and keep going.
It will be easier if you start with doing videos that aren’t live. Once you get some practice making complete sentences in front of the camera, you can graduate to live videos. There are just a few things you can do to make your videos look and sound better.
1 - Make an outline of what you are wanting to say. Go over it first if you need to. Just don’t read if off of a paper - your audience will get bored.
2 - Remember to elevate your laptop so that it is eye level. This looks more pleasing to the jaw line!
3 - Having natural light is always helpful. Face the sunlight of a window, open a door to let more light in, (if it is quiet) go outside and film there. Once you are able to spend a little bit of money, investing into a good ring light will make a huge difference. We love this one: Adjustable Height Ring Light from Amazon. https://amzn.to/2MMlgtT
4 - On camera audio is fine to start with. If you are looking to up your audio game, try this Rode mic to use with your iPhone. It’s $79 from B&H Photo. https://www.bhphotovideo.com/c/product/1419053-REG/rode_videomic_me_l_directional_microphone_for_iphone.html
If something goes horribly wrong, you can always delete the live video once it is posted. Would I recommend it? No. You will loose any stats for that video. And if you told people to expect a video at a certain time, then you will be letting your audience (and YouTube) down if you don’t stay consistent.