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Episode 16 - Email Marketing

Raise your hand if the idea of starting an email list completely overwhelms you. 🙋‍♀️ I know how important it is. After all, aside from customer referrals, most of our business comes from social media. And we are just renting space on social media. It could go away tomorrow and we would all be in deep trouble.

The idea behind email marketing is that if you have potential client emails, you will still be able to reach out to your customer base and thus still be able to eat that next month.

I don’t have any easy ways to grow your email list from 10 to 10,000. If I did, I would be doing it! Our website is through Squarespace and it is super easy to add a little pop up that collects visitor emails. I’m pretty stingy with my email so I prefer to get something in return for sharing my email. Maybe your potentials clients need an incentive too. What about a digital download that you can send to someone in exchange for their email? Contests work too. Let me know what you come up with. Together we can keep each other accountable so that we can get started on it!

Episode 17 - Podcasts

Episode 15 - 1984 called and they want you to fax something